Event organization is gradually becoming an extremely hot field, in high demand in the community and also attracting many young human resources. It can be seen that this is a job with a lot of potential in Vietnam, however, event organization is still a relatively new concept for many people. VINEX to be Professional event management company, the leading reputation in the country today. We have successfully organized thousands of events of different sizes and sizes in all provinces and cities across the country. Let's learn through some concepts like Event is what? And some information to better understand the event industry.
Event concept
Event nice Event is one or more intentional activities taking place at a particular time, specific place, owned by an individual or organization. Through the event, one or more meaningful messages will be sent to the participants in the event. For each different concept, each individual has a different way of defining the event.
What activities does the event actually include?
According to the dictionary, important things that happen that affect people's lives and society are called events. For example, opening the week of beach tourism, sports events, fashion events or festival activities....
In the current era, the concept of events has been expanded, not only to large-scale community activities, but also to include activities of individual or community significance within a narrow scope. For example, weddings, birthdays, company conferences, fairs, product introductions, exhibitions, grand openings, etc. are also considered events.
Event is what?
Event is what? What is Event Organization? It is a concept used to refer to the process of doing things so that a certain event can go smoothly, well and perfectly as desired. This process will start from ideating the event and until it ends. Currently, event organization is often aimed at conveying messages to customers or the public, such as promotion, product introduction, festivals...
In which fields is event organization developing today?
Fields from sports - entertainment, business - commerce to social activities all need event organizers to conduct seminars, exhibitions, festivals, press conferences... Event organization has been considered a separate profession in many developed countries, taught with professional knowledge and reasoning system. Activities that are often involved and required to organize an event include:
- Trade fairs, exhibition activities
- Festivals, concert nights, performances
- Entertainment events or charity fundraising events
- Seminars, meetings, exchanges, conferences
- Sports events, cultural events, Party and State events
- Launch event – introduction – brand promotion, product, marketing
- Events related to businesses, business, trade promotion, promotions...
It can be seen that in order to help these programs succeed and achieve the desired goals, it is extremely important to have support from professional event organizers and companies. They are the ones who know what to do, how to start, how to process and how to end.
The main roles and purposes of event organizers you should know
First, let's learn about the role of event organization for businesses. Impact on marketing strategy.
The role of the event organizer
- Helps attract the attention and interest of customers, the target public and the media
- Is an indispensable tool for promotional activities, marketing or marketing strategies
- Help create attractiveness for a brand, service or product and thereby increase business revenue
- Positive impact on the image of the brand or product - service in the market
Purpose of event organization
- Optimize the effects from the media to create a special impression in the eyes of target customers
- Support businesses to build brand image, products and services
- Changing the initial subjective perceptions of the public, consumers, customers, media towards the brand or product of a company, unit or organization
- Advertise products, support sales to increase sales, introduce policies of distribution channels...
General process of organizing events
In order to have a perfect event whether the event is big or small, the thing that people care the most about is the process. Setting up, standardizing and optimizing the steps to do well in all stages is a necessary condition for a successful event. When building a house to be sure thanks to the foundation, for an event to ensure success thanks to the organizational process.
4 basic stages in the event organization process
Giai đoạn trước bắt đầu tổ chức sự kiện
Before starting the event, the event organizer needs to collect information from customers to consult about the items for the event. Specifically like:
- Aspirations, goals of the unit that wants to organize the event
- Essential factors that can impact the success of the event
- Plan specific ideas
- Transportation, construction and installation of items and equipment for the event
- Implement media promotion campaigns for the event
- Plan contingency plans for incidents
